Plants rely on bees and other insects to reproduce, and so they have adapted over time to become more attractive to them.  Bees are drawn to plants with open or flat tubular flowers with lots of pollen and nectar.  A flower's scent can have a particular appeal to bees, and its bright colours may lure bees in.  We have taken this same ideology and created the allure of EWO-AFE which means (honeycomb).